Sensible Environmentalism is the answer to what Greenpeace co-founder Dr. Patrick Moore believes is wrong with much of today’s environmental movement.

“The movement has been hijacked by people who prefer rhetoric to fact and refuse to evolve beyond confrontation,” says Dr. Moore. “As the first wave of activists in the early 1970s, we struggled to make people realize the harm that was being done to this planet—and yes, we relied on confrontational tactics. But, after more than 15 years of yelling as loud as we could, an interesting thing happened. People started to listen. Governments started to listen. Environmental protection became a fundamental part of our laws and regulations. Public participation and inclusiveness became the norm.

“And yet, I see environmental groups today becoming increasingly extreme, promoting arguments that have less to do with the environment than their own political agendas. This is not the way to achieve environmental progress.”

By creating a new movement of "Sensible” Environmentalists, Dr. Moore wants to provide an alternative to extremism—a sensible approach to the issues, based on science and logic and not on left versus right.